Renewable energy for consumer-facing markets
RECCO35 helps owners and operators offer documented renewable energy benefits to the consumers they serve, starting with multifamily communities and EV charging.
Sustainability-minded demand
01 Create the benefit
02 Document the support
03 Reach green-minded consumers
About RECCO35
Renewable energy options have been available to large businesses and corporations for years. They have been much less visible in everyday consumer markets, where people make choices about where to live, where to charge, and which businesses reflect their values.
RECCO35 helps close that gap by making renewable energy supported benefits easier for owners and operators to offer, document, and communicate.
RECCO35 helps owners and operators turn renewable energy into a clear customer benefit.
We identify sustainability-minded prospects, enable a credible renewable energy claim, and provide messaging that helps attract and retain renters, drivers, and customers.
Current markets
Help apartment communities offer renters a documented green-energy benefit and identify nearby green-minded renters most likely to value it.
Explore multifamily ↓Help charging owners and site hosts make the charging experience better aligned with the environmental promise of driving electric.
Explore EV charging ↓From benefit to activation
Choose a property, charging site, or market area. We build a free local market profile around the green-minded audience nearby.
We define the covered electricity use, the solution needed, and the renewable energy message the owner can stand behind.
RECCO35 procures and retires renewable energy certificates (RECs), manages accounting, and provides documentation so the benefit is supportable.
Market profile preview
Use the market profile and, where available and permitted, audience outreach support to reach green-minded renters or drivers.
Renter intelligence
Choose a property and radius. RECCO35 shows nearby renters most likely to value a renewable energy supported living benefit.
RECCO35 can provide permitted audience outreach support, subject to data availability and permitted use, so the operator can bring the green-energy benefit to renters most likely to value it.
Audience data and permitted uses are subject to source availability, applicable privacy and marketing laws, and the terms of your RECCO35 agreement.
A low-cost differentiation lever
Concessions may remain part of a competitive luxury leasing strategy. RECCO35 adds something different: a documented green-energy benefit and targeted prospect intelligence for $5 per unit per month in multifamily.
One or two months of free rent at $2,000–$3,500 per month can erase thousands in revenue on a single lease.
Renewable energy supported positioning, local audience intelligence, and quarterly prospect updates across the community.
Illustrative context only. Actual concessions vary by market, rent, property, and lease terms. RECCO35 complements the existing leasing strategy; it does not replace concessions or guarantee leasing results.
The credible green story
Luxury renters still lead with location, rent, floor plan, amenities, and service. Sustainability becomes meaningful when those fundamentals are comparable.
The documented renewable energy support gives your existing green features a credible operating story that can help tip preference toward your community.
Account for estimated electricity used inside apartments plus corridors, elevators, amenities, garages, exterior lighting, pumps, and central systems.
Procure and retire the RECs needed to match annual covered electricity use, with records that support the claim.
Receive documentation supporting the message that your community’s covered electricity use is 100% renewable energy supported.
Multifamily program estimate
For multifamily, RECCO35 is priced at a fixed $5 per apartment unit each month, intended to be passed through in rent or resident charges. That program fee includes REC procurement and retirement for covered electricity use, accounting, documentation, claim support, a local green-renter profile, and permitted audience outreach support.
The estimate below illustrates the electricity support RECCO35 would plan for under the flat program fee. The common-area allowance is included in the model and is not a separate operator charge.
Final support levels may be refined using available property utility data. Minimums apply.
Used only to estimate covered electricity support. It does not change the $5/unit/month resident pass-through.
Resident pass-through$5/unit/month
Apartment units15,000 MWh/year
Common areas3,000 MWh/year
Total estimated load18,000 MWh/year
EV charging application
For charging owners, networks, and site hosts, RECCO35 enables renewable energy supported charging as a benefit included in the charging price.
Request EV charging profile ↗
EV drivers have already made a cleaner transportation choice. A renewable energy supported charging message reinforces that choice at the point of charge.
Charging owners, site hosts, and operators can present a green-energy supported charging benefit as a reason to choose their location or network.
RECCO35 can build a local profile around charging locations and, where available and permitted, support outreach to green-minded drivers.
EV charging program estimate
For EV charging, RECCO35 is priced at less than $0.01 per kWh of covered charging volume, modeled below at $0.01 per kWh for planning. The program fee includes REC procurement and retirement for covered charging electricity, accounting, documentation, claim support, a local green-driver profile, and permitted audience outreach support.
The estimate below assumes a base driver charging rate of $0.35 per kWh before the RECCO35 fee. Operators can use actual charging data when available, or estimate volume from ports, sessions, and average energy delivered per session.
The RECCO35 fee is intended to be passed through in the charging price, so the renewable energy supported benefit is included in what the driver pays at the charger.
Planning assumption: $0.35/kWh base driver rate plus a $0.01/kWh RECCO35 pass-through fee. Minimums apply.
Base driver rate$0.35/kWh
RECCO35 pass-through fee$0.01/kWh
Total driver rate$0.36/kWh
Monthly pass-through amount$240/month
Pricing ruleUsage-based pass-through
About RECCO35
RECCO35 helps owners and operators offer a simple, supportable message: this living or charging experience is renewable energy supported.
Leadership
Raj is a transformational energy executive with nearly three decades of experience building businesses at the intersection of innovation, sustainability, and clean energy transition. He has held senior leadership roles at Fortune 500 companies and renewable-focused firms such as CMS Energy, helping corporations such as General Motors and Meta implement key stages of their renewable energy transition.
David has led teams that worked on highly successful new product launches for AT&T, Bank of America, Procter & Gamble, and others. He now focuses on identifying, sizing, and reaching new market segments across energy, real estate, and retail delivery.
Samir is a 30+ year energy executive who brings CFO-level discipline to fast-growing green-energy companies. Before joining RECCO35, he held senior roles at S&P Global, Kroll, Lehman Brothers Asset Management, and MidAmerican Energy, where he covered power markets, utilities, renewables, and energy-transition economics.
Steve is a growth and customer experience leader with deep expertise in audience strategy, customer analytics, and performance marketing. He helps translate market intelligence into lead generation, conversion, relationship expansion, and customer retention programs.
Get in touch
Share a few details and we will follow up to discuss the right market profile, renewable energy supported program fit, and outreach opportunity for your property, site, or market.
Email: info@recco35.com
Phone: 813-421-0090